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The addressable functions include the ability to change a subscriber's level of service for premium channels, PPV, etc. A variant of DSL, ADSL is a data communication technology that enables faster data transmission over copper telephone lines than a conventional voiceband modem can provide.Image superimposed on a screen picture that provides specific information about the display, such as channel number, channel logo or time of transmission. A commercial time period that is scheduled immediately preceding or following a scheduled programme on the same station in which a TV commercial spot can be placed. It does this using frequencies that are not used by a voice telephone call.Peoplemeter measurement that registers viewer presence by means of remote control push-button handsets, where panel members are instructed to press at the beginning and end of each viewing session.Each person (family member) belonging to the panel is assigned their own button for purposes of individual identification, whilst additional buttons on the remote control handset are reserved for recording guest viewing.Second generation mobile telephony systems offering better quality at lower costs to the consumer through the digitisation of the signal and supporting voice, low speed data connections and short messaging services. Third generation mobile telephony systems as result of further progress in cellular transmission technology leading to faster bit rates.3G system capabilities include provision of high-speed data transmission and supporting multimedia applications that including mobile TV video services, video-conferencing and Internet access.
Web server that stores and delivers online advertising to visitors at a Web site.Ad servers will also monitor the number of impressions/clicks for an ad campaign along with other recording and reporting functions.Series of ads displayed during the users visit to a Web site. It is not directly measurable today, but inferred from the measurement of ads called for display on the users computer.User software that prevents Internet ads from being displayed.Advertising that is downloaded to the users browser.