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There is no credit or refund for a shortened stay - UNLESS THE ROOM IS RENTED - NON HOLIDAYS require a 14 day no charge cancellation time frame.
Cancellation after 14 days the total stay is charged and all nights rented are credited back to the guest less a .00 cancellation fee. Cancellation after 30 days the total stay is charged and all nights rented are credited back to guest less a .00 cancellation fee.
And of course, like any savvy festival sponsor, the brand offered a flower crown-making station. And to cap it off, the Vanity Fair photo studio was also located inside the Platinum House, attracting even more high-profile attendees. Cupcake marked its third year at the festival with shareable moments centered around wine-themed bites and a larger-than-life photo activation.
Celebs who stopped by included “Black-ish” star Yara Shahidi, rapper D. The brand, which served as the official wine sponsor of Coachella, invited attendees to hang out by its bright yellow Cupcake Truck where they could snag “poptails” featuring fresh fruit-based popsicles submerged in one of the brand’s wine varietals.
One of the rooms offered the DEW VR Beat Drop, a virtual reality experience that transported participants to a lounge party from which some of the participants appeared to parachute out of a military plane.
There was also an interactive art installation by street artist Bradley Theodore.
Other performances included Bone Thugs-N-Harmony, TWRK, Chris Lake, DJ Slink, DJ Nu Mark and BJ the Kid.Together, along with the Black Label berry-flavored soda that launched last year, the three comprise what the brand now calls its Mtn Dew Label Series.But back to Musicland, or the Label Motel, as Dew fittingly renamed it.It’s also a hotspot for brand activation and ancillary events as marketers take advantage of the trendy target audiences and opportunities for lengthy engagement with festivalgoers. Here’s a look at what went down at the Coachella Valley Music and Arts Festival, April 14-16 and April 21-23. For the past 16 years, the official malt beverage sponsor of the Coachella Valley Music and Arts Festival has activated festival experiences for consumers 21 and older.Over two weekends, Heineken House—an installation the brand has activated for four years—offered a bar and exclusive performances.