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In 1970, Philadelphia-based disc jockey Bob Whitney created The Now Explosion, a television series filmed in Atlanta and broadcast in syndication to other local television stations throughout the United States.
The series featured promotional clips from various popular artists, but was canceled by its distributor in 1971.
Pittman's boss Warner-Amex executive vice president John Lack had shepherded Pop Clips, a television series created by former Monkee-turned solo artist Michael Nesmith, whose attention had turned to the music video format in the late 1970s.MTV has spawned numerous sister channels in the US and affiliated channels internationally, some of which have gone independent, with approximately 90.6 million American households in the United States receiving MTV as of January 2016.Several earlier concepts for music video-based television programming had been around since the early 1960s.MTV has toned down its music video programming significantly in recent years, and its programming now consists mainly of original reality, comedy and drama programming and some off-network syndicated programs and films, with limited music video programming in off-peak time periods.It has also become involved in promoting left-wing political issues and progressive social causes.