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Perhaps their introduction or 'About-Us' pages or other relevant pages could give you some background information of this specific Dating Agency, which could give you a 'good' or perhaps 'wrong' feeling about this site and their services.
Another important thing is to confirm with her if your (original) letters indeed are reaching her.
One of my favorite quoted expression is: "By failing to prepare, you are preparing to fail." (Benjamin Franklin - 1706-1790) But there are also many variants, that are 'close' to swindle practices, but not (yet) labeled as real illegal organizations.
These are organizations that will use methods to keep you as long as possible as a paid customer, or those who ask far too much money for their services.
Only use real, professional and verifiable agencies.
Check the agency If you visit the website of some Dating Agency, try to read all the information about this website before you start to browse through the ad's.