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As there was still a demand for the software, Limm and Percival created Jelsoft and released their work as a paid solution, called v Bulletin 1.
After subsequent minor releases of their Software, the two decided to start working on a new version that would be more than a rewrite of UBB: they wanted to turn their software into a competitive solution for forums.
On 29 October 2010, Internet Brands filed a second lawsuit in the United States District Court for the Central District of California through its wholly owned subsidiary v Bulletin Solutions, Inc.
against Xen Foro Ltd., and its founders Kier, Mike and Ashley.
When this version was released, it had numerous new features over v Bulletin 1, which it replaced.
Improvements include private messaging between users, attaching polls to threads, unlimited forum nesting, user avatars, and a user control panel. Initially, version 3.0 was intended to be an extension of the 2.x release that would improve performance and user experience.
As their site grew, they noticed that their software, written in Perl using a flat-file database, could not always cope with the number of users they had.
In February 2000, the two decided that it would be better to write their own solution as both were unfamiliar with the software's code and thus unable to optimize it.
On 15 December 2008, James Limm, Managing Director of Jelsoft, posted the v Bulletin 4 Series Development Update with significant differences from the August announcement.
To help with the scale of the project, two additional developers, Freddie Bingham and Mike Sullivan were brought on to help finish v Bulletin 2.
Kier Darby was brought on during the v Bulletin 2.0 Beta phase to further development.
Rewriting the entirety of the product, v Bulletin 2 commenced development.
Shortly thereafter, Limm became the managing director and Percival the lead developer.