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One interesting thing is to compare what you see above with what those same users have And yet the underlying behavior has stayed the same.You can use other online data to see this split personality play out elsewhere.A 2013 study that included 2.4 million heterosexual interactions on the Facebook dating app “Are You Interested” found that most men are willing to date someone out of their race, but overall Asian women were generally preferred.An analysis of messages sent over OK Cupid found that white women tend to prefer white men.The color is there to make the big trends easy to see. Ok Cupid users are certainly no more open-minded than they used to be. Here are the numbers for 2009 till now — view each graph below to move through time.These numbers reflect different people year-to-year. Together the charts fold in data from some 25 million accounts.
It’s clear to see that studies support that women do have racial preferences on dating sites.
Another study, Whom we (say we) want: Stated and actual preferences in online dating, also found women say they’re open to dating a different race but this wasn’t the case when actual choices were made (see below).
This study also showed that women gravitate towards their own race on dating sites. Women might not be aware that they’re excluding other races.
The night Obama was first elected was a moment of catharsis. All the dating data I’ve seen fits Ok Cupid’s pattern: black people and Asian men get short shrift.
It really felt like something had changed about the way America perceived and thought about race, and for at least that brief moment, the nation appeared united. For example, below are the numbers from Date Hookup, a site that we acquired a few years ago (but that still operates independently.) Date Hookup has a distinct userbase, a distinct user acquisition model, a distinct interface, yet their data reflects the same basic biases: While Ok Cupid is large enough that its demographics reflect the general Internet-using public, Date Hookup is a niche site particularly popular with Latinos and blacks (those groups comprise 13% and 20% of the site, respectively.) Other sites in our portfolio, with still different demographics and business models, show the same attraction patterns.