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They will be able to see the matches who score at an advanced level of compatibility and also why.

After answering a 258-question profile, some would-be customers are frustrated when they are not accepted for the matching process.

According to Garcia, "Because of the price tag and the emphasis on long-term relationships...

In July 2012, the 78-year-old e Harmony founder came out of retirement to become chief executive.

Warren closed unprofitable international operations, switched advertisers, made changes to the board, No independent studies of e Harmony's methods or success rates have been published.

Prospective members complete a proprietary questionnaire about their characteristics, beliefs, values, emotional health and skills.

Satoshi Kanazawa said that part of the success of e Harmony can be explained by the high cost of entry in terms of the amount of time required to answer the initial questionnaire—over 18 hours, although other sources put the time to complete the relationship questionnaire at approximately one hour.

Using Laurence Iannaccone's original idea that success of fundamentalist churches is explained by the high demands imposed on their members, Kanazawa hypothesizes that a similar self-selection mechanism is at work with e Harmony: "they select their members very carefully, and only admit those who are very committed (or desperate; if anyone who chooses to join e Harmony is truly desperate to get married, then it can potentially and partially explain why it produces such a high proportion of all marriages in the US)." Another factor suggested by Dan Ariely is the limited choice of partners offered, which may make the decision easier for some.

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