This alliance resulted in a very lucrative partnership which benefited both parties.
The king now, not the priests, was the "bridge between the temporal and celestial worlds, and the needs of the heavenly gods could closely correspond with the political exigencies of the palace" (Miles, 33).
The Tyrians could not allow this as it would be sacrilegious for a foreigner to present a sacrifice in the holy home of their god and even more so as the ceremony of the was close at hand.
The historian Worthington presents what followed: "Azemilk, King of Tyre, proposed a compromise.
This new religious policy encouraged a more closely-knit bond among the people of the city by designating them as set apart from the other city-states of Phoenicia and, so, special in the eyes of their god.
Miles writes: The king even introduced an elaborate new ceremonial to celebrate the annual festival of Melqart.