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While a web browser has access to any website, some consumers find it inconvenient to control and interact with content with a mouse and keyboard, inconvenient to connect a computer to their television, or confusing.
Manufacturers of Smart TVs, boxes, sticks, and players must decide which providers to support, typically based either on popularity, common corporate ownership, or receiving payment from the provider.
Delivered content over UDP in combination with FEC The Hybrid Broadcast Broadband TV (Hbb TV) consortium of industry companies (such as SES, Humax, Philips, and ANT Software) is currently promoting and establishing an open European standard (called Hbb TV) for hybrid set-top boxes for the reception of broadcast and broadband digital television and multimedia applications with a single-user interface.
As of the 2010s, providers of Internet television use various technologies to provide a service such as peer-to-peer (P2P) technologies, Vo D systems, and live streaming.
Delivered using HTTP (TCP), a connected transport protocol.
The public Internet is used for transmission from the streaming servers to the consumer end-user.
DRM (digital rights management) software is also incorporated into many Internet television services.
Sky Go has software that is provided by Microsoft to prevent content being copied.
A few years later television networks and other independent services began creating sites where shows and programs could be streamed online.
Amazon Video began in the United States as Amazon Unbox in 2006, but did not launch worldwide until 2016.